Ever experience “wrap rage” when shopping online?
You wrestle with kitchen scissors through inches of sealed plastic to get that new pair of headphones free and think, “Why is there so much?” And have you ever removed a product from a box within a box within a box and think, “There has to be a better way”?
Amazon claims to have heard your frustrations. “Fundamentally, the experience around packaging is changing,” said Kara Hurst, Amazon’s head of worldwide sustainability, at GreenBiz 17. Hurst spoke about the company’s innovations around packaging to both enhance the customer experience and reduce waste.
Original Story: GreenBiz