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“Cynicism is the enemy of the good. Focus on the positive and never forget that any action, big or small, in support of a better world helps tip the future in the right direction.”

Vision: Imagine a world in which our economy works for all people – this generation and the next. Action: Reframing the conversation about sustainability – from one of responsibility, cost savings and risk mitigation to one of revenue growth and opportunity for innovation. www.SustainableBrands.com