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“If you look confident you can pull off anything – even if you have no clue what you’re doing.”

Vision: Safe and attractive baby products that don’t contain toxic chemicals. Action: Manufactures products that could challenge mass consumer goods at a similar price point and moving away from the perception that health and eco products should attract a premium. Challenging the attitudes of parents who assume that everything on a store shelf is safe. www.TheHonestCompany.com