We Have the Whole World in Our Hands

The World-Changing Potential in the Emerging Paradigm of Business. Does footwear company TOMS Shoes give away a free pair of shoes to the needy for every pair they sell just because it’s good for their bottom line? Is Paul Polman, CEO of $70B Unilever merely a marketing maven or is he deeply committed to impacting the sustainability of our planet? Is mega-conglomerate Tata Group, really serious about their commitment to confronting climate change or are they just smartly presenting an environmentally responsible public image? Some would argue that this is all merely a strategy for business to find ways to look good and seduce the consumer to buy more, a way of sugar coating the real intent to simply make more bucks. Other doubters say these corporate commitments are authentic but are rare and don’t reflect the heart of global business. Having consulted with tens of thousands of leaders in large and small enterprises over the last 40 years, we at Praemia Group, have a different point-of-view of what’s happening. We see an authentic leap forward occurring in business’ commitment to take responsibility for our collective future — an emerging movement towards a new global consciousness where business is returning to its original mission of providing real value to the world. Although, many companies place their social responsibilities as one of many decision-making factors, the emerging leaders place it...

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