Simon Mainwaring is the founder and CEO of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training to top brands and non-profits. A New York Times bestselling author, influential blogger and social media influencer, Simon delivers keynotes and corporate workshops around the world and hosts as annual Brand Leadership Summit that trains F500 brands in purposeful social storytelling.
One could easily assume that by committing to a brand purpose that is meaningful to consumers’ lives, companies can readily win consumer attention, engagement and amplification. Nothing could be further from the truth. Instead, social media has given consumers unprecedented information, connectivity and reach empowering them to play a pivotal role in whether purposeful brands […]
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